{"id":72,"date":"2025-06-10T00:13:40","date_gmt":"2025-06-10T00:13:40","guid":{"rendered":"https:\/\/tg.followprogress.net\/?page_id=72"},"modified":"2026-03-18T17:19:51","modified_gmt":"2026-03-18T17:19:51","slug":"about","status":"publish","type":"page","link":"https:\/\/www.bridgetheidea.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.20.0″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”567ce611-b10b-4425-a2e5-97d357bef9db” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

All about Pb<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” background_color=”#000000″ custom_padding=”80px|80px|80px|80px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”42f58b14-bc22-4fbf-8237-799bc4b7490c” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Part brand world-builder<\/b>, part strategist<\/b>, and 100% creative catalyst<\/b>, Pard\u00e9 lives where scroll meets soul<\/i>. His platforms rack up millions of views, headline ink, and bottom-line jumps. Brands call when they need a fresh POV, a sharper narrative, and work that travels from Slack share to front-page feature without missing a beat.<\/p>\n

Today, he leads Parlyeix as a fractional CCO, campaign architect, and creative consigliere<\/b> for founders and Fortune 500 brands\u2014building worlds, moving products, and proving that the right idea bridges everything.<\/p>\n

\u2022 $400M+ revenue across Auto, Tech, CPG<\/p>\n

\u2022 Led staff of 30+ creatives, strategists & producers<\/p>\n

\u2022 NA\/EMEA\/APAC – Remote & Onsite<\/p>\n

\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.bridgetheidea.com\/wp-content\/uploads\/2025\/06\/Parde_Bridgett.jpg” title_text=”Parde_Bridgett” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”|451px||||” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_text=”Get In Touch” button_alignment=”center” _builder_version=”4.20.0″ _module_preset=”4f1f1b61-16e3-470c-a619-3c80e4b5f871″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.bridgetheidea.com\/wp-content\/uploads\/2025\/06\/Parde_Bridgett.jpg” title_text=”Parde_Bridgett” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Testimonials” _builder_version=”4.20.0″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#000000″ icon_width=”56px” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_slider _builder_version=”4.22.0″ _module_preset=”51735386-5627-4e68-bf0f-b6349648af8a” border_width_top=”1px” locked=”off” global_colors_info=”{%22gcid-8b50368a-c64a-42be-b110-e2137ab417d1%22:%91%22header_text_color%22%93}”][et_pb_slide heading=”Treasury Wine Estates” _builder_version=”4.22.0″ _module_preset=”default” locked=”off” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Unified 5 global labels under one IP; launched a docu-series + on-premise kit that drove +17 % velocity in 90 days and landed in Billboard & Complex. Scaled 19 Crimes \u201cInfamous Insiders\u201d DTC newsletter 2.4 \u00d7\u2014repurposed IG\/TikTok cut-downs (38% list growth, 42% OR). Boosted cart-to-checkout +14% with refreshed product pages, tasting-note copy, and upsell modules. Gamified brand love via \u201cFind the 19th Cork\u201d scavenger hunt\u2014+140% subscribers, +100K followers, 250% traffic surge. Toolkit was localized for EMEA\/APAC distributors.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”L E X U S & Toyota” _builder_version=”4.22.0″ _module_preset=”default” locked=”off” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Lexus<\/span><\/strong> \u2013 Ignited a full-lineup relaunch with Omari Hardwick, stitching branded film, GRAM-level social, and influencer hand-offs into one seamless<\/span> \u201c<\/span>Make Your Mark<\/span>\u201d <\/span>universe. Orchestrated every touch\u2014from YouTube hero drops to dealer AR filters\u2014for Black and Hispanic drivers who crave both horsepower and cultural horsepower.<\/span><\/p>\n

Toyota<\/span><\/strong> \u2013 Scripted and show-ran<\/span> \u201c<\/span>Rhythm<\/span> \u2019<\/span>N Rims,<\/span>\u201d <\/span>a 20-city mash-up of NBA courts, pop-up concerts, and full fleet test experience that turned arenas into rolling showrooms. Followed up with snack-size Camry content that kept the afterglow (and the orders) humming long after the final buzzer.<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”AT&T\/DIRECTV” _builder_version=”4.22.0″ _module_preset=”default” locked=”off” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Piloted a 10-person copy\/art brigade<\/span>\u00a0owning acquisition, evergreen-nurture, and win-back programs across email, social, direct mail, and AT&T Business Solutions. Spun up a ruthless test-and-learn engine\u2014dynamic creative, subject-line darts, QR-powered DM\u2014that juiced open rates +22 %, click-to-order +17 %, and banked <\/span>$1.4 M in new monthly revenue<\/span><\/strong>. Rolled the same lifecycle punch into experiential pop-ups and geo-targeted paid social, lifting response another 31 % while coaching the team through 200+ pieces of high-conversion copy every quarter.<\/span><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.20.0″ _module_preset=”default” background_color=”#000000″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”a3695ee7-7a73-49bb-81f3-96eba3322b05″ header_2_text_color=”#FFFFFF” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Let\u2019s shift the dial & culture<\/h2>\n

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_builder_version=”4.20.0″ _module_preset=”default” custom_padding=”4px|4px|4px|4px|true|true” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”4px|4px|4px|4px|true|true” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”4px|4px|4px|4px|true|true” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.0″ _module_preset=”default” border_color_all=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ border_width_top=”1px” 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Location<\/h5>\n

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\u00a0\ud83c\udf0e NA \u2022 EMEA \u2022 APAC \u2022 REMOTE \u2022 ON-SITE<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”f76d1b03-e300-49e3-9f6e-4f582f30e89c” header_5_text_color=”#FFFFFF” text_orientation=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Phone<\/h5>\n

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(951) 262-3062<\/p>\n

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Email<\/h5>\n

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parde@bridgetheidea.com<\/a><\/p>\n

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All about PbPart brand world-builder, part strategist, and 100% creative catalyst, Pard\u00e9 lives where scroll meets soul. His platforms rack up millions of views, headline ink, and bottom-line jumps. Brands call when they need a fresh POV, a sharper narrative, and work that travels from Slack share to front-page feature without missing a beat. Today, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bridgetheidea.com\/index.php\/wp-json\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgetheidea.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bridgetheidea.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgetheidea.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgetheidea.com\/index.php\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":16,"href":"https:\/\/www.bridgetheidea.com\/index.php\/wp-json\/wp\/v2\/pages\/72\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/www.bridgetheidea.com\/index.php\/wp-json\/wp\/v2\/pages\/72\/revisions\/412"}],"wp:attachment":[{"href":"https:\/\/www.bridgetheidea.com\/index.php\/wp-json\/wp\/v2\/media?parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}