Brand Strategy + Creative Direction that moves culture
P A R D é
STRATEGY
The launchpad where bonds are built and ideas are set to soar.
STORY
Crafted to capture attention, take you places, and connect your purpose and passion with 26 letters.
TECHNOLOGY
It’s not just the tools, but how we integrate platforms, data and systems to drive scalability – that’s the difference.
VIBE
A voice, a mood, an energy that stirs emotion, invites a response, and sticks long after engagement.
TASTE
It’s what separates scrolling and scroll-stopping.
tALENT
The People – creators, communities and collabs that transform moments into movements.
LATEST DROPS
SEAWORLD
The pitch brief said theme park. We said the competition is the beach. Brand strategy, audience personas, messaging pillars, and a loyalty loop that repositioned SeaWorld from attraction to experience. We won the room. The ocean did the rest.
well with all
From supplement shelf to Essence Magazine to the 30th Essence Festival of Culture, WellWithAll isn’t just a wellness brand; it’s a statement. We helped them build the brand voice, activations, and community presence to turn intention into a movement. Wherever you are on your wellness journey, they’re already there waiting.
19 crimes
Martha. Snoop. WWE. When the talent lineup reads like a dare, you know the brand has arrived somewhere special. We built the world behind 19 Crimes, from brand voice to gamified activations like the 19th Cork Scavenger Hunt, and grew the Infamous Insiders community by 140%. Everybody wants to be a badass. We just gave them a place to practice.
LA dodgers
New ownership. New energy. A city ready to believe again. When the Dodgers turned the page, we helped write what came next. “A Whole New Blue” wasn’t just a campaign — it was a strategic repositioning that reimagined what Dodger fandom means to Los Angeles. Brand strategy, campaign concepting, and copy that made the blue feel brand new.
Here’s the real scoop: I don’t just connect ideas and build worlds that align brand goals and objectives. I’m about making monumental, market-moving moves which shift the paradigm and make people feel seen, heard and hungry for more.
I look at the world like a poet looks at beauty, through a lens that allows me to have an authentic position in the conversation of human stories beyond the data.
Pardé
CAse studIeS
Converse x Shai 001
When you’re cut from a different cloth, you move differently, look different, and attack the game differently. Shai Gilgeous-Alexander has captivated hoop fans and trendsetters with a style that’s making everybody look at Converse. The result? 24M+ organic views. No paid push. Just culture doing what culture does.
Jabali academy
Confidence isn’t just taught; it’s built into every touchpoint. We expanded Jabali Academy’s digital footprint, architected their website, and drove performance communication across channels to make sure the world could find, feel, and believe in what they’re building for future global leaders.
DIRECTV
Consumers take their TV seriously. So, when it comes to enjoying sports and entertainment, don’t just watch TV – DIRECTV
ZELLE
Real stories and on-the-spot fixes to problems at any scale power past trust, into a legacy of lasting bonds.
ARIZONA SUNRISE
From local coolers to global feeds. We built an influencer-led campaign that showed up at 2,500+ events, earned 586M+ impressions, and turned AriZona Sunrise into the drink everybody wanted in their hand. The party was real. So were the results.
YOUR FAVORITE WRITER'S FAVORITE WRITER
L E X U s
USc
Lyrical lemonade
AT&T “Around the house”
Jackie Robinson day
AT&T “CHANGES”
No Mixing.More Mingling.
Burst the Bubble of Fast Internet
Build A Monsterous Collection
The Future Is Bright
Hips Don’t Lie
Nimble Upstarts
Everything
Brawny_House of Brawny
Malbon_Drops_ChargeBattery
Culture Distillery:
Culture through an acute lens.
I was in Chicago recently, riding in an early-2000s Lexus, a throwback to simpler times, when luxury amenities meant a boomin’ system. I didn’t expect a musical revival, but that’s what happened. Maybe it was the cobalt sky dripping with steel magnolia clouds hanging like sneakers on power lines, or just Jilly from Philly coming through the speakers, welcoming me back to a city rooted in rhythm and blues. To Whom This May Concern, Jill’s sixth studio album delivers 19 tracks showcasing her versatility and range. With funk, soul, hip hop, R&B, and spoken word, it’s a throwback to early Neo Soul, when consciousness pumped through our veins and the beats were so dope they rocked us and kept us yearning for that next hit.
