All about Pb

Part brand world-builder, part strategist, and 100% creative catalyst, Pardé lives where scroll meets soul. His platforms rack up millions of views, headline ink, and bottom-line jumps. Brands call when they need a fresh POV, a sharper narrative, and work that travels from Slack share to front-page feature without missing a beat.

Today, he leads Parlyeix as a fractional CCO, campaign architect, and creative consigliere for founders and Fortune 500 brands—building worlds, moving products, and proving that the right idea bridges everything.

• $400M+ revenue across Auto, Tech, CPG

• Led staff of 30+ creatives, strategists & producers

• NA/EMEA/APAC – Remote & Onsite

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Treasury Wine Estates

Unified 5 global labels under one IP; launched a docu-series + on-premise kit that drove +17 % velocity in 90 days and landed in Billboard & Complex. Scaled 19 Crimes “Infamous Insiders” DTC newsletter 2.4 ×—repurposed IG/TikTok cut-downs (38% list growth, 42% OR). Boosted cart-to-checkout +14% with refreshed product pages, tasting-note copy, and upsell modules. Gamified brand love via “Find the 19th Cork” scavenger hunt—+140% subscribers, +100K followers, 250% traffic surge. Toolkit was localized for EMEA/APAC distributors.

L E X U S & Toyota

Lexus – Ignited a full-lineup relaunch with Omari Hardwick, stitching branded film, GRAM-level social, and influencer hand-offs into one seamless “Make Your Mark” universe. Orchestrated every touch—from YouTube hero drops to dealer AR filters—for Black and Hispanic drivers who crave both horsepower and cultural horsepower.

Toyota – Scripted and show-ran “Rhythm ’N Rims,” a 20-city mash-up of NBA courts, pop-up concerts, and full fleet test experience that turned arenas into rolling showrooms. Followed up with snack-size Camry content that kept the afterglow (and the orders) humming long after the final buzzer.

AT&T/DIRECTV

Piloted a 10-person copy/art brigade owning acquisition, evergreen-nurture, and win-back programs across email, social, direct mail, and AT&T Business Solutions. Spun up a ruthless test-and-learn engine—dynamic creative, subject-line darts, QR-powered DM—that juiced open rates +22 %, click-to-order +17 %, and banked $1.4 M in new monthly revenue. Rolled the same lifecycle punch into experiential pop-ups and geo-targeted paid social, lifting response another 31 % while coaching the team through 200+ pieces of high-conversion copy every quarter.

Let’s shift the dial & culture

Location

 🌎 NA • EMEA • APAC • REMOTE • ON-SITE

Phone

(951) 262-3062

Email

[email protected]