Pardé is native of Chicago’s South Side. As an award-winning advertising copywriter, he started showing promise for being a talented storyteller by getting finger snaps on stage doing Spoken Word poetry slams. This led to telling stories in 30 seconds or less for Fortune 500 brands. Once a client challenged him to create a viral campaign that’s when he developed a web series with live action and animation–it’s also when the screen writing bug hit. His ability to engage different audiences is the result of traveling around the city and observing gangsters, soul music songbirds, storefront preachers and House music evangelists. Every block has a story: drama, comedy and love, and he writes them all.